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Strategic Profile


Industry Guy

Since 1918, Merchants Insurance Group has been providing quality property and casualty insurance protection to our policyholders, and we have been earning their business...every day. We provide financial protection to businesses and individuals in market segments with identifiable risk characteristics in the Northeastern, Mid-Atlantic and North Central United States. Merchants’ goal is to achieve a leadership position in our markets by developing and delivering outstanding products, and responding to customer requests and resolving claims quickly and accurately.  

Merchants Insurance Group is comprised of two companies, Merchants Mutual Insurance Company and Merchants Preferred Insurance Company.  Merchants Insurance Group has regional offices in Buffalo and Hauppauge (Long Island), New York; Bedford, New Hampshire; and Mt. Laurel, New Jersey.

Our products are sold through a network of more than 650 independent insurance agents. Our agents are typically located in small and medium-sized cities, suburban and rural communities. We sell our products through independent agents because we believe they provide value to policyholders through their broad range of products and their insurance expertise. We target agencies that have between $5 million and $20 million in total agency volume, but we have been successful with agencies of all sizes.

Our regional office teams are responsible for developing the agency relationship for Merchants. We use a comprehensive sales, management and underwriting program that directs our efforts on those sales opportunities that provide the greatest potential for profitable growth. Our regional offices conduct sales and training meetings to familiarize agency personnel with our products, pricing, technology and underwriting requirements.

Customer service, competitive rates, personalized attention and a large offering of products make Merchants Insurance Group unique. Our focused approach to property and casualty insurance has proven successful for more than 90 years.  With all these products at their fingertips, our agents are equipped with everything they need to protect our policyholders, gain their trust and earn their business…every day.