Skip to main content
Merchants University

New Business Solutions Center

Welcome to Merchants New Business Solutions Center! Whether you are new to your agency or a longtime partner looking to hone your skills, we’re glad you’re here.

Preparing a Winning Underwriting Submission

Use these tips and tools to build strong, complete submissions that highlight quality risks, answer key underwriting questions, and set your accounts up for success.

Merchants Target Market Playbooks

Explore Merchants Target Market Playbooks – guides to familiarize yourself with our products and appetite, talking points for client interactions, and other tools that’ll help you write more business with Merchants.

Coverage Definitions

Get to know key coverage definitions — the foundational terms that explain what’s protected, what’s excluded, and how each insurance policy works for your clients.

ACORD™ Forms

Get to know ACORD™ forms — the industry-standard documents used to collect, submit, and communicate insurance information with consistency and clarity across carriers and agents.