Merchants Target Market Playbooks
Explore Merchants Target Market Playbooks – guides to familiarize yourself with our products and appetite, talking points for client interactions, and other tools that’ll help you write more business with Merchants.
Contractors
Explore coverage insights for artisan contractors with guidance on job site risks, tools and equipment, liability needs, and subcontractor exposures.
Service
For businesses in personal and professional services, this playbook explains general liability, property, and equipment coverage tailored to client-facing work.
Restaurants
From quick-service spots to full-service dining, this playbook covers the unique risks restaurant owners face, including food service liability, kitchen equipment, and employee safety.
Auto Repair
Tailored for garages and repair shops, this playbook highlights key protections for customer vehicles, tools, garage liability, and employee operations.
Lessors Risk
Designed for property owners leasing space to commercial tenants, this playbook outlines coverages that address building protection, liability exposures, and tenant operations.
Retail
From small shops to large chains, this playbook covers merchandise, property, liability, and service-related exposures like delivery, installation, and repairs.
Office
Ideal for professional office spaces, this playbook covers standard property and liability risks, including business personal property, slips and falls, and business interruption.
