How Dashcams Encourage and Prioritize Driver Safety
In March 2025, we published a blog about the benefits of installing dashcams in company vehicles. This innovative technology can help business owners enhance the safety, efficiency, and financial protection of their companies and employees. Dashcams act as reliable eyewitnesses to every event on the road and, as a result, can even expedite investigations and claim resolution. One key benefit of utilizing dashcam technology in commercial or personal vehicles is the impact it has on driver safety.
How Dashcams Keep Drivers Safe
Dashcams can play a significant role in mitigating risks and enhancing driver safety as both a proactive and reactive tool. Installing dashcams into company vehicles leads to an approximate 60% reduction in collisions, according to a 2017 study published in the Journal of Safety Research. This technology can provide insight into driving behaviors, safety alerts, and coaching opportunities, as well as encourage driver accountability.
Insight into Driver Behaviors
Insights gathered from dashcam technology can provide educational opportunities for companies and drivers alike.
Safety Alerts
Some dashcam systems come with advanced safety features, such as collision detection and lane departure warnings, which can alert drivers of potential hazards. These alerts can reduce the risk of accidents and provide key takeaways and real-time suggestions to curtail unsafe driving habits, such as distracted or drowsy driving, which are among the top causes of accidents in the United States.
Dashcams can often detect dangerous driving practices such as speeding, harsh braking, tailgating, or lane departure, and can trigger alerts, allowing drivers to correct these behaviors.
Coaching Opportunities
Dashcam technology can provide companies with coaching opportunities to improve driving safety and efficiency. When a company installs dashcams in their fleet, managers can review driving habits, identifying top-performing drivers who consistently practice safe driving and drivers exhibiting more reckless behaviors. Managers can then recognize and reward safe drivers, creating positive reinforcement for these behaviors and encouraging others to practice safe driving, too!
Detailed footage that dashcams provide can help in numerous ways, from evaluating a fleet’s driving practice and identifying areas of improvement to optimizing routes.
Driver Accountability
Installing dashcams into personal or commercial vehicles can often encourage driver accountability. Drivers with dashcams in their vehicles tend to drive more responsibly and are often more cautious! With the knowledge that they are being recorded, drivers tend to follow traffic laws more strictly and avoid aggressive and unsafe driving behaviors.
Other Benefits of Dashcam Installation
In addition to encouraging and prioritizing driver safety, there are numerous other benefits to installing dashcams in commercial and personal vehicles, such as saving money and expediting claim resolution. Learn more about how dashcams can help your business in our recent blog, Benefits of Installing Dashcams in Your Company Vehicles.
Merchants Insurance Group has partnered with Samsara to provide discounts on dashcams for company vehicles to our eligible Commercial Auto policyholders. Merchants’ Commercial Auto policyholders can use our referral link to apply for a discount on Samsara dashcams for their company vehicles:
*Merchants Insurance Group does not collect, nor have access to, any customer data as a result of its partnership with Samsara. Data collected by Samsara systems remain accessible to Samsara and the customer only, not Merchants or any of its affiliates.
