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Become an Agent

Merchants Insurance Group, a regional property and casualty insurance carrier, regularly appoints new independent agents throughout our operating territories. Our products are sold through a network of more than 1,000 independent insurance agents that are typically located in small and medium-sized cities, suburban and rural communities.
Agent Value PropositionApply to Be Appointed

Agent of the Year

Congratulations to Roy H. Reeve Agency on being named Merchants Insurance Group’s 2023 Agent of the Year.

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Merchants employees

Agent of the Year

Congratulations to Industrial Coverage on being named Merchants Insurance Group’s 2019 Agent of the Year.

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Independent Agents

We sell our products through independents agents because we believe they provide value to policyholders through their broad range of products and their insurance expertise. We seek business partners that are professional, ethical and dedicated to success through uncompromising service to their valued customers.

Merchants offers a market for standard and preferred risks through our companies: Merchants Mutual Insurance Company (Mutual) and Merchants Preferred Insurance Company (Preferred). The companies are marketed together, and the appointed agents generally represent both.

I can’t praise the staff at Merchants enough for your support, loyalty and ease of doing business from [your New England office] to frankly everyone who has supported my office for so many years—A team on your side with so much value, loyalty and character.

Seth Fragala, Financial Insurance ServicesAgent

Where are we located?

Merchants Insurance Group provides property and casualty insurance protection to policyholders in Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania and Vermont. Our regional offices are located in:

Agency Volume

We have found great success with agents ranging from $5 million to $100+ million in volume. Multi-location agencies and agency groups are highly desirable. We seek agents who specialize in commercial lines and are prepared to do business immediately.

    Agency Personnel

    Merchants Insurance Group seeks to partner with agencies with a sales force, multiple producers and a support staff that exemplify professionalism in the insurance industry. Our agents are financially secure and have long-term business plans and a solid strategy for the perpetuation of the agency.


      In addition to our thorough new agent onboarding process, we also offer our Producer Training School. This is an intensive five-day seminar with an emphasis on property and casualty insurance sales. The program is designed for insurance professionals who have a minimum of 6 months experience in the industry. It is structured to help attendees, regardless of experience level, strengthen their sales acumen. Participants will learn from world-class, award-winning speakers and may earn continuing education credits.

      For more information regarding our Producer Training School, click the button below.

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      Merchants continuously implements new features to make doing business with us faster and easier than ever. Our password protected website exclusively for agents enables you to: quote and issue policies; report first notice of loss; use policy, billing and claims inquiry; and have access to loss run reports and more. This website is in an easy to use format is available 24 hours a day, 7 days a week.

        Apply to Be Appointed

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