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Producer Training School

An intensive five-day program to help producers learn and grow in the insurance industry.

Who Should Attend?

This seminar is design for insurance professionals who have a minimum of six months experience in insurance.

Merchants Insurance Group Producer Training School Logo

“The Dynamics of Selling”

An interactive program designed for insurance professionals who want to hone their sales skills. New producers will find unique ways to increase their sales skills, and experienced professionals will discover tips to energize and enhance their sales techniques.

  • Implement a winning insurance-specific sales process.
  • Super-qualify your prospects. Know exactly when you are moving toward a close, when you need to change tactics, and when to walk away from a deal.
  • Demonstrate value and avoid the price-driving sales.
  • Close the sale by using active listening to discover the customer’s true needs.
  • Overcome objections, turning “no” to “yes”.
  • Use goal setting as a tool for action, rather than a tool for measurement.
  • Cultivate “competitor-proof” relationships that help you win – every time!

May qualify as a CIC, CISR, or CRM update.

How Do I Apply?

Request a Producer Training School Application from Robert A. Perno,

Complete and return it with a $500 dollar deposit to: Robert A. Perno,

Mailed Applications may be sent to:
Merchants Insurance Group
250 Main Street
Buffalo, NY 14202