An intensive five-day program to help producers learn and grow in the insurance industry.
SOLD OUT FOR 2025!
We are excited to welcome a full class for this year’s program.
Still interested? Please reach out to Robert Perno with your contact information and he will notify you when enrollment opens for our 2026 program.
Who Should Attend?
This seminar is designed for insurance professionals who have a minimum of six months experience in insurance.
“The Dynamics of Selling”
An interactive program designed for insurance professionals who want to hone their sales skills. New producers will find unique ways to increase their sales skills, and experienced professionals will discover tips to energize and enhance their sales techniques.
- Implement a winning insurance-specific sales process.
- Super-qualify your prospects. Know exactly when you are moving toward a close, when you need to change tactics, and when to walk away from a deal.
- Demonstrate value and avoid the price-driving sales.
- Close the sale by using active listening to discover the customer’s true needs.
- Overcome objections, turning “no” to “yes”.
- Use goal setting as a tool for action, rather than a tool for measurement.
- Cultivate “competitor-proof” relationships that help you win – every time!
May qualify as a CIC, CISR, or CRM update.
See how our most recent programs went:
How Do I Apply?
Request a Producer Training School Application from Robert A. Perno, rperno@merchantsgroup.com.
Complete and return it with a $500 dollar deposit to: Robert A. Perno, rperno@merchantsgroup.com
Mailed Applications may be sent to:
Merchants Insurance Group
250 Main Street
Buffalo, NY 14202
