As Featured in The Standard: How a Blog Can Enhance Your Agency’s Digital Marketing Strategy and Strengthen Client Relationships
Each year, The Standard, a New England based insurance newsmagazine, dedicates an issue of the publication to independent insurance agents. Titled “Salute to Independent Agents,” this edition features articles written for the benefit of and in celebration of independent insurance agents.
The 2025 Salute to Independent Agents issue was published on April 18, 2025 and features a byline from Merchants Insurance Group! Senior Content Marketing Specialist Katherine Trautwein contributed an article titled How a Blog Can Enhance Your Agency’s Digital Marketing Strategy and Strengthen Client Relationships.
“As an independent insurance agent, you are a subject matter expert in an industry that is vital to protecting livelihoods: homes, vehicles, businesses, and more,” writes Ms. Trautwein. “A blog can help you convey your expertise to your audience, connect with your clients, and even reach new prospects.”
To view the full Salute to Independent Agents issue, visit The Standard’s digital publication here.
