VIDEO: Merchants Policyholder Testimonial from Balloon Masters
Balloon Masters Shares Their Experience as Merchants Commercial Insurance Policyholder
When it comes to protecting a small business, having the right insurance partner makes all the difference! In this policyholder testimonial, Marlene Potts, co-owner of Balloon Masters, shares why her company trusts Merchants for their commercial insurance needs and highlights the dedicated customer service they receive from InsureOne, their independent insurance agent and a longstanding Merchants agency partner.

Merchants visits Balloon Masters! From left: Erica Kellogg, Marketing Manager at Merchants Insurance Group; Chris Potts, co-owner of Balloon Masters; Marlene Potts, co-owner of Balloon Masters; Kyra-Jade Bogdan, Video Production Strategist at Merchants Insurance Group
Founded by Chris and Marlene Potts in 1992, Balloon Masters is a family-owned business that has created balloon decor for events and celebrations for over 30 years.
“We started with balloon stuffing – just putting teddy bears inside balloons, like 30 years ago, and then we graduated to doing decor,” said Marlene Potts. “We’ve just grown. We just got larger and larger as the years progressed.”
In addition to serving businesses, organizations, and individuals throughout the Western New York region, the company is committed to giving back through partnerships with local charities and supporting nonprofits through donations of their services. Balloon Masters prioritizes sustainability by recycling latex balloons, foil balloons, and ribbon.

A Merchants-branded balloon arch created by Balloon Masters at Merchants’ Western Strategic Business Center Open House in 2025!
Personalized Service
“When you do business with a company and they recognize you as a customer – and then come back and do business with you – I think that speaks volumes about Merchants,” said Potts.
Every business faces its own unique risks, which is why personalized business insurance solutions are so important. Whether you own an event company, retail shop, or another small business, Merchants works with independent agents, like InsureOne, to help provide reliable commercial insurance coverage and exceptional customer service.
“The insurance agents at InsureOne are very personal, and I just really appreciate that,” Potts said. “They’ve just worked with me to grow my business every step of the way.”
Watch Balloon Masters’ testimonial above to learn how the right insurance coverage and a trusted independent agent can help businesses stay protected and focus on what they do best!

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