VIDEO: Merchants Policyholder Testimonial from Balloon Masters

 

Balloon Masters Shares Their Experience as Merchants Commercial Insurance Policyholder

 

When it comes to protecting a small business, having the right insurance partner makes all the difference! In this policyholder testimonial, Marlene Potts, co-owner of Balloon Masters, shares why her company trusts Merchants for their commercial insurance needs and highlights the dedicated customer service they receive from InsureOne, their independent insurance agent and a longstanding Merchants agency partner.

Merchants Insurance Group colleagues Erica Kellogg and Kyra-Jade Bogdan with Balloon Masters co-owners Chris and Marlene Potts

Merchants visits Balloon Masters! From left: Erica Kellogg, Marketing Manager at Merchants Insurance Group; Chris Potts, co-owner of Balloon Masters; Marlene Potts, co-owner of Balloon Masters; Kyra-Jade Bogdan, Video Production Strategist at Merchants Insurance Group

Founded by Chris and Marlene Potts in 1992, Balloon Masters is a family-owned business that has created balloon decor for events and celebrations for over 30 years.

“We started with balloon stuffing – just putting teddy bears inside balloons, like 30 years ago, and then we graduated to doing decor,” said Marlene Potts. “We’ve just grown. We just got larger and larger as the years progressed.”

In addition to serving businesses, organizations, and individuals throughout the Western New York region, the company is committed to giving back through partnerships with local charities and supporting nonprofits through donations of their services. Balloon Masters prioritizes sustainability by recycling latex balloons, foil balloons, and ribbon.

A Merchants-branded balloon arch created by Balloon Masters at Merchants’ Western Strategic Business Center Open House in 2025!

Personalized Service

“When you do business with a company and they recognize you as a customer – and then come back and do business with you – I think that speaks volumes about Merchants,” said Potts.

Every business faces its own unique risks, which is why personalized business insurance solutions are so important. Whether you own an event company, retail shop, or another small business, Merchants works with independent agents, like InsureOne, to help provide reliable commercial insurance coverage and exceptional customer service.

“The insurance agents at InsureOne are very personal, and I just really appreciate that,” Potts said. “They’ve just worked with me to grow my business every step of the way.”

Watch Balloon Masters’ testimonial above to learn how the right insurance coverage and a trusted independent agent can help businesses stay protected and focus on what they do best!

Merchants Insurance Group colleagues visit Balloon Masters, pose for photo with large chairs and Merchants Insurance Group balloons

 

Looking for commercial coverage for your small business?

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Katherine Trautwein

Merchants Insurance Group

Founded in downtown Buffalo, New York in 1918, Merchants Insurance Group is a leading regional property and casualty insurance carrier specializing in commercial lines. Merchants partners exclusively with independent insurance agents because they have the expertise to match the company’s portfolio of quality products, and to ensure customers’ assets are properly protected. The large network of Merchants’ independent agent partners spans across Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, and Vermont.