Merchants Insurance Group’s brand voice is the personality of our company; it’s the style in which we communicate with our audience and reflects our company values. Our brand voice is professional yet friendly; it’s trustworthy, relationship-oriented, and reliable.
On this page you will find information and downloads for approved use of Merchants Insurance Group’s branding materials.
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Brand Guidelines
This document and downloadable kit offers guidelines for using the Merchants Insurance Group name, logo, tagline and colors for all of our materials. If you have any questions or concerns on the use of our logo, please contact the Marketing Department.
Mission Statement
Our Mission, Vision, and Values are integral to the Merchants brand. View and download our official Mission Statement at the button below, or on page 1 of the Brand Guidelines document.
Logos
Among the key assets of any company are its name, logo and tagline. These items work together to project an image and company identity. When using the logo, it is important that it appear exactly as you see on the following pages; it cannot be changed for any reason.
For directions on correct logo use, please refer to pages 4 through 7 in our Brand Guidelines document. To understand the different file types provided, please refer to page 12. A quick visual reference of available logos is provided in the Logo Kit.
Brand Colors
Below you will find our branding colors for print and digital. They may also be found on page 8 of our Brand Guidelines document.
Print/Collateral
Digital Primary
Digital Secondary
Typefaces and Other Deliverables
Merchants’ default typeface is Poppins, which is only available through Adobe. Other acceptable typeface alternatives within our branding universe include Tahoma, Century Gothic, Calibri, and Arial. The font Garamond Italic is used within our company logos.
Below are approved template downloads for your use.
Content Release Form
Merchants Insurance Group may, from time to time, display photographs and/or videos (with or without audio) along with testimonials of employees (and/or other persons) on its website, Facebook page(s) and/or other forms of digital and social media and/or print media.
To provide consent, fill out the form at the link below.
For further information, please direct all inquiries to our Marketing Department.
Erica Kellogg | Marketing Manager
ekellogg@merchantsgroup.com
